在流动的海洋中航行:派拉蒙的大胆举动和未来的挑战

在不断发展的流媒体领域, Paramount's Q1 earnings call revealed a complex picture with a myriad of opportunities 和 challenges. 在领导层更迭和围绕战略合并的猜测中, 派拉蒙正处于关键时刻. 丹口高曼, Ateliere的创始人兼首席执行官, writes discusses how their recent maneuvers will undoubtedly have major repercussions for the global streaming industry.

在数字地铁里唱歌:直播如何满足我们对连接的需求

在人与人之间的联系在2020年达到历史最低点之后, people flocked to online platforms like Twitch to fill the sudden void we were suddenly 和 collectively experiencing. 流媒体迅速发展，容纳了各种各样的激情, 从游戏到烹饪再到运动等等. 勒克斯Narayan, StreamAlive的联合创始人兼首席执行官, outlines the specific ways that streaming st和s to benefit from a conversational atmosphere 和 offers actionable ways that streamers can implement these interactions to connect with their audience.

CTV广告的优质环境优势

A joint study by Vevo 和 Channel 4 found an almost 50% rise in consumers with a notable preference for premium television content. 洛葛仙妮哈雷, 艾泽里安客户战略总监, explains how advertisers can adapt to this consumer preference shift 和 optimize ad placement strategies within CTV environments to impactfully 和 accurately reach incremental, 可寻址的观众.

战胜时间:大规模的体育直播

成功实现体育流媒体的规模化, streamers must commit to delivering the best video quality 和 reliable 和 advanced experiences, 同时打击盗版. Simon Brydon of Synamedia breaks down exactly how to get all bases covered in sports streaming.

广告层的崛起:流媒体商业模式如何决定我们观看的内容

追求催化利润, large video streaming companies have been radically altering their approach to growing top-line revenue 和 curtailing costs for some time now, 通过裁员, password-sharing镇压, 授权目录内容竞争流媒体, 和, 值得注意的是, 广告层级的引入.

(R)进化将是流媒体:我们客厅里的可购物电视

Max Heiderscheid of UIC Digital writes about the opportunities that shoppable TV brings 和 what challenges lie ahead in weaving together the fabrics of content 和 commerce within the sanctity of our living rooms.

体育观看的未来:自由球员球迷

Altman Solon的Matt Del Percio讨论了他们的2023年全球体育调查, highlighting the current fragmentation of the streaming sports media l和scape that has allowed sports fans to be "free agents" who pick 和 choose services to pay for 和 why broadcasters must now rethink their monetization models.

以粉丝为中心的未来:超个性化正在提升体育流媒体体验

Allan Nicholson at Harmonic discusses the challenges 和 significance of personalization in live sports streaming today, 他还概述了创新的个性化策略, emphasizing the critical role of 广告 technology in personalization with a focus on targeted ads that enhance monetization opportunities.

开放缓存如何使广播可扩展流成功

Rachel Kahana Samet of Qwilt discusses how open caching enables broadcast-scalable streaming success, 特别是对于体育直播.

What’s Next for Streaming: The Union of Content, Advertising, 和 Interactive Experiences

Raman Abrol of Vubiquity 和 Amdocs discusses the next stages for streaming: the union of content, 广告, 互动体验.

网飞公司的游戏业务能否避免疏远用户?

网飞公司, 可以追溯到dvd邮寄租赁业务模式的公司, has mostly blazed its own trail through what was - 和 in some ways still is - the undiscovered territory that is the streaming video market. 但网飞公司最近进军游戏领域的举动将会如何呢? Zollpa Games的Aaron Jacobson探讨了大型流媒体的影响.

直接面向消费者的区域体育网络如何使用OTT & Android, Apple, Roku, Xbox的配套内容 & FireTV

由于游戏直播版权成本的飙升而中断, 改变观看模式, 和 the continuing trend by consumers to cut cable services in favor of streaming platforms, 许多区域性体育网络(rsn)正处于崩溃之中. Rick Allen of ViewLift writes about the innovative ways that RSNs have adapted with new models using OTT & Android, Apple, Roku, Xbox的配套内容 & FireTV.

帮助品牌赢得超级碗的赛后策略

在短短几个月内, the majority of Americans will be sitting down for one of the biggest events of the year - the Super Bowl. 对于体育迷来说，这场大赛不仅仅是一个标志性的时刻, 啤酒, 还有鸡翅, 这也是广告业一年中规模最大、谈论最多的日子之一. 詹•陈, Connatix的总裁兼客服主管, 概述了游戏后最大化广告效果的最佳策略.

即时回放:流媒体连接十一月2023

流媒体于11月13日至16日举行了第12届Connect虚拟会议, 由媒体行业制图师埃文·夏皮罗担任主持人和主持人. 夏皮罗以充满活力的主题演讲拉开了会议的序幕, digging deep into the Q3 earnings call data to hold the spin doctors accountable 和 giving an unvarnished view of the industry. 其他亮点包括与Shobana Radhakrishnan合作的《百家乐软件app最新版下载》, 谷歌电视的高级工程总监, 和几个小组讨论主题，如流媒体和CTV的云工作流程, 大规模优化直播流, 2024年编解码器专利池将如何影响流媒体, 让直播和视频点播更容易获得, 直播技术趋势, 和更多的.

YouTube测试其广告影响力——规避标准，赢得预算

YouTube可能太大了，不容忽视. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual 和 unexpected 广告 advantages that YouTube currently possesses 和 what that means for the overall CTV 广告 industry.

The Pivotal Role of Real-Time Stream Monitoring in Elevating Live Sports Streaming Quality

Anupama Anantharaman of Interra Systems explores the crucial role that media content QC 和 monitoring plays in delivering live sports content to viewers 和 the significance of media content QC 和 monitoring as the final step in assuring high-quality streaming for live sports events.

即时回放:流媒体连接2023

ICYMI-流媒体于8月22日至24日举行了第11届Connect虚拟会议, 由埃文·夏皮罗主持, 来自nbc环球副总裁昆西·奥拉通德的精彩主题演讲, 和 12 dynamic panel discussions featuring industry luminaries sharing their expertise on topics ranging from OTT to FAST to generative AI to emerging codecs to edge delivery to streaming at scale 和更多的. 会议的完整存档在这里!

麝香对. 扎克伯格:互动直播的未来成为焦点

Vanessa Mullin of Agora discusses the much-anticipated - 和 undeniably bizarre - live-streamed fight match between tech titans Elon Musk 和 Mark Zuckerberg, 以及X和Meta都可以从流式传输事件中提取最大价值的方式.

ESPN如何打破有线电视模式

JD Power的伊恩·格林布拉特讨论了ESPN的崛起, 它作为任何体育迷必须订阅的有线电视的地位, 和 why it is now poised to unravel cable bundles with the launch of a possible full st和alone streaming platform.

网飞公司和直播的挑战

Brad Altfest of Agora discusses 网飞公司's move into live sports streaming 和 the challenges they 和 other established platforms face in managing large-scale live-streaming events.